Crafted to inspire.
Built to be shared.

Who we are.

Poolhouse is an independent digital agency hell-bent on crafting the best ad campaigns for candidates, causes and companies. We work to win, and build our clients razor-sharp spots. From YouTube all the way down to television; no one will make it better or faster.

Who we aren’t.

We aren’t bulky. We don’t pretend to do everything. We will never say ‘synergy’ on a conference call. We don’t believe your best money is spent on the status-quo or good-enough. We’re here to tell your story, not tell you stories. The conversation has changed and digital content is king.

We Work to Win

  • 1. Discover

    We ask the right questions to find out who you are; what you need to say and who you want to say it to. By implementing the right research and understanding your story: we don’t start firing bullets till we know our target.
  • 2. Think

    Good strategy is rooted in good data. We take your info and get to work. There’s no replacement for time + pencil + paper + coffee. What’s the big idea? What sticks? Makes us laugh? What we end up with is the idea, and nothing is more important.
  • 3. Build

    Every frame we build is handcrafted. From storyboards to color-correction we've tossed aside standard operating procedure. Our unique workflow creates ads that resonate, move and convince your audience.
  • 4. Target

    What's an ad, without optimization? You choose how big you want to go and we push your content with the best media buyers in the business. Our partnerships ensure audiences are targeted, eyeballs are tracked, and analytics are understood so your story gets shared.
  • “Best Political Ad in 30 Years.” Fox News
  • “The best dial tested ad of the cycle” Frank Luntz
  • “Best Romney Ad of 2012” POLITICO
  • “Literally the best stuff I have ever seen!” Tim’s mom
  • “Devastating new ad” Political Wire

Tim O’Toole

Founder

Tim O’Toole

Founder

A former congressional press secretary turned filmmaker, Tim O'Toole has written, directed and produced hundreds of award-winning web and television spots for political, corporate and non-profit campaigns

As Director of Digital Video for Mitt Romney's 2012 Presidential campaign, Tim led a digital team that produced some of the most effective web and television spots of the presidential cycle from concept to screen.

Tim is a recovering Hill staffer and spent years both on and off the hill as a communicator working for and electing Congressmen and Senators.

Tim earned his BA in Journalism from Mizzou aka the University of Missouri and is a proud film school dropout. His hometown team will always be the St. Louis Cardinals, but Richmond is now his adopted home.

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Will Ritter

Founder

Will Ritter

Founder

Will Ritter is a project manager’s project manager. As Director of Advance for the 2012 Romney/Ryan campaign he was responsible for producing all televised events, managing the advance staff and organizing logistics for the entire campaign. He is a Republican operative with a decade of experience working in government and on corporate and political campaigns.

Ritter enjoys a scrap, especially in blue territory. He worked in the Massachusetts State House and left boot leather in Iowa and New Hampshire as Romney’s Special Assistant in 2008, He was Press Secretary on the Gomez campaign, on the bus with Scott Brown in ’09 and Spokesman for the Massachusetts Republican Party.

A Massachusetts native and an obnoxious Red Sox fan, Ritter graduated from Northeastern University, majoring in Political Science and Communications. He spent the only cash prize he ever won for stand-up comedy at IHOP the next morning.

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Julian La Vancher

Director of Photography

Julian La Vancher

Director of Photography

Don't let the title confuse you, Julian's art form is video. Having acted, produced, shot and directed in movies and shows from HBO's John Adams to editing spots for Anthemn Healthcare, PlayStation and the Virginia Lottery.

Julian brings big movie inspiration and hustle everyday to POOLHOUSE, His favorite shirt is a Steadicam Vest.

A long time RVAer and homegrown Virginian, Julian is happily shepherding some of us carpetbaggers here at POOLHOUSE into bona fide Virginians.

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Natalie Boyse

Account Executive

Natalie Boyse

Account Executive

A recovering political operative and logistics master, Natalie’s experience includes work with Romney/Ryan ’12, Senator Scott Brown and the American Enterprise Institute.  A graduate of Johns Hopkins University, she ran a student-run moving and storage business between classes. 

Natalie grew up abroad and speaks fluent German. An avid traveler, she has been to every continent except Australia (POOLHOUSE is exploring options for a Melbourne satellite office).  

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Who We Work With

Get Started

We’re not on K Street or anywhere near it. We hang our hats in Richmond, VA.

Have a project? Drop us a line.

P
804.876.0335
A
3126 W Cary Street
Suite 410
Richmond, VA 23221